killing apathy, one community at a time
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Effort is the enemy of apathy.


revitalize, or die. is a civic organization that assists cities in combatting apathy, fostering pride and rebuilding local economies.

The sprawl Economy

The Sprawl Economy is killing American communities. National chains thrive on local assets and use politics, marketing and scare tactics to convince local leaders to welcome them in. They set up on the edge of town in order invest as little as possible into the cities they seek to plunder. Sprawl scars the landscape, harms local business, diminishes the tax base, and depresses civic pride. The Sprawl Economy has negatively impacted nearly every aspect of American life.


Resist sprawl, rebuild local.

The battle against sprawl will be fought at home. No one from outside your community has any interest in the improvement of your community. Our cities will be rebuilt just as they were originally built, one building at a time, one business at a time, by one family at a time. By putting community first, we can begin the process of restoring the local economy. Through this process, cities can restore local ownership, rebuild failing infrastructure, improve aesthetics, strengthen the fabric of community and rekindle civic pride.


fight apathy, give a damn.

The process of rebuilding our communities won’t be easy and it wont simply just occur. It will take effort, leadership and conviction. It will require doing things we haven’t done before. It will mean talking louder than the naysayers, making people uncomfortable, standing up to intransigent city leaders and investing time, money and energy in the cause. We can and must go about the process of rebuilding local economies. We can and must resist the Sprawl Economy. We can and must make our communities worthy of the people that call them home. Get involved. Share your story. Join the movement. Fight apathy. Give a damn.

Community— meaning for me ‘nurturing human connection’— is our survival. We humans wither outside of community. It isn’t a luxury, a nice thing; community is essential to our well being.
— Frances Moore Lappe